Pepa Sánchez (Seville, 1973). Pepa holds a degree in Ciencias de la Información from the  Universidad de Sevilla and a  Master of Arts in Lengua y Literatura Hispánicas at the State University of New York, specializing in Historia del Flamenco. She has worked as a writer at for the Andalusian television and she's the author of the essay “Cantes y cantaores de Triana" (2004), awarded with the Premio de Ensayo de la XIII Bienal de Sevilla. She has taught the music theory classes at the Fundación Cristina Heeren since the year 2000, where she was Head of Studies from 2004 to 2008.  

A New Yorker by birth, she combined a Comparative Literature Major at Columbia University's School of General Studies with acting studies at Herbert Berghof Studio. Later she moved to Paris where took voice lessons, sang Blues, and worked as film editor of documentaries. In 1991 she entered the professional Flamenco world in Spain by founding Pureza, the production company whose first creation was a recording of prestigious singer Calixto Sánchez, followed, in 1992, by a recording by another well-known artist José el de la Tomasa. The show "El Flamenco Es Vida" followed, in 1993, and travelled to Córdoba, Seville, Mont-de-Marsan, Bordeaux, and Miami. At this moment the idea of the creation of a foundation dedicated to the conservation and to the propagation of Flamenco as an art form started to come to life.

Born in Milan in 1965. Art Historian from the University of Siena and Master in Cultural Management: Theatre, Dance and Music of the Universidad Complutense of Madrid and SGAE...

Raquel Fernández Ruiz (Sevilla, 1973). She obtained a Bachelor's degree in English Philology at University of Sevilla. She moved to Germany in 1998 to study German as a foreign language with Ruhr Universität, Bochum. From 2003, she continues to work as the secretary and general administrator for the Fundación Cristina Heeren.

Silvia Calado Olivo was born in Seville in 1975. She received a Bachelor's degree in Journalism from the University of Seville, followed by a Master's degree in Business Communication. She went on to direct the international digital magazine, an achievement for which she received, in 2010, the award Premio Andalucía de Periodismo. An outstanding aspect of her career is her work as journalist for the economic newspaper "Expansión", having worked previously for Europa Press and Radio Nacional de España. As lecturer and teacher she has participated in conferences and courses organised by entities such as Esmuc, UNIA, and the Instituto de la Mujer. As a didactic writer she has published several books: "All about Flamenco", "El Negocio del Flamenco", and "Por Bulerías". In 2014 she entered the Fundación Cristina Heeren de Arte Flamenco where she is responsible for the Communication Department, handling contacts with the press and controlling the website as well as other social webs. + personal site